BP Guaza, an iconic service station in Tenerife, has been serving the community since 1985. Over the years, it has evolved into a modern and technologically advanced station, offering a wide range of services, from state-of-the-art fuel pumps and a convenience store to fast-charging points for electric vehicles and quick mechanical services.
With a commitment to continuously improving customer service and optimizing operations, BP Guaza decided to integrate the SalesMatch platform, an advanced technology solution based on artificial intelligence that offers various tools to enhance communication, personalization, and management of both customers and suppliers.
The Challenge:
BP Guaza faced the challenge of managing communication with its customers and suppliers more efficiently in an increasingly digital and competitive environment. They sought to reduce waiting times, improve the personalization of responses, and optimize the service process without compromising quality in customer care and supplier relationship management.
Solution with SalesMatch:
To tackle this challenge, BP Guaza implemented the SalesMatch platform, which brings together various automated tools that have transformed their relationships with both customers and suppliers. Thanks to this technology, the station has been able to centralize its communications and improve the management of interactions more efficiently.
SalesMatch enables BP Guaza's suppliers to manage orders, invoices, and report incidents autonomously and efficiently, with 24/7 access, improving collaboration and workflow.
The centralized communication management has improved coordination at BP Guaza, providing a smoother experience for both customers and suppliers.
We implemented a web chat with automated responses to ensure immediacy in interactions with visitors.
We integrated a contact form on the website that centralizes all conversations into a single tool.
Thanks to the solutions provided by SalesMatch, BP Guaza has been able to automate its processes and focus on more accurate tracking of results. This has increased both operational efficiency and business profitability.
The BP Guaza team is very satisfied with the changes, which have improved the management of customers and suppliers, demonstrating that automation and optimization are essential for thriving in a competitive market.
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